Understanding Baby Boomers: What shaped the generation that shaped the world?

What does the term "Baby boomers" mean?

The Baby Boomer generation – born between 1946 and 1964 – came into the world during an era of optimism and rapid expansion. The generation’s name reflects that sentiment, stemming from the “baby boom” and the increase in the birth rate in the enthusiasm after the end of World War II.

Boomers were a generation unlike any other before.

They were raised in a time when families gathered around the television set for evening news, neighborhoods thrived with children playing outside until the streetlights turned on, and the American Dream felt like an achievable goal for all. Unlike later generations raised in a world of uncertainty and rapid technological shifts, Baby Boomers grew up believing in stability, hard work, and upward mobility.

But what truly defines this generation? What experiences shaped their worldviews? And how do they perceive work, money, and modern trends like social media?

What shaped the Baby Boomer generation?

To understand Boomers, we must first step into their world – the world of post-war prosperity, cultural revolutions, and technological marvels.

The end of World War II marked the beginning not only of a baby boom, but also an unprecedented economic boom. Soldiers returned home, married young, and started families, leading to a surge in birth rates.

In the USA, industries flourished, homeownership skyrocketed, and the suburbs became the ultimate symbol of success. To Boomers, the world felt full of promise: if you worked hard, you could achieve anything.

This generation came of age during some of the most turbulent and transformative times in history. They witnessed the Civil Rights Movement, the Vietnam War protests, and the feminist movement.

In Poland, Boomers grew up in a time of political upheaval, experiencing communism, martial law, and the transition to democracy. They played a key role in Solidarity, the movement that led to Poland's independence from Soviet influence.

Each event shaped their perspectives, making them both idealistic and determined. Many Boomers embraced change, while others clung to tradition.

The introduction of television brought the world into their living rooms. They saw John F. Kennedy’s assassination and Neil Armstrong walk on the moon – Baby Boomers were the first generation to be truly connected to global events in real time. This connection shaped their ability to adapt – though not always as quickly as younger generations do today. While some embrace modern technology, others feel disconnected from the digital world.

Boomers vs. Homeownership and economic advantages

Unlike more recent generations struggling with housing affordability, Baby Boomers purchased homes when real estate was far more attainable.

This tendency is particularly visible in the US, where Boomers entered the housing market when prices were lower relative to income. In 1970, the median U.S. home cost 65,000 USD (adjusted for inflation), versus 119,600 USD in 2000 (U.S. Census Bureau, 2023).

Therefore, many a Boomer built wealth through homeownership, benefiting from rising property values. This has contributed to a generation gap in financial stability, together with low interest rates and pension plans helping many achieve the proverbial "American Dream."

In contrast, the younger generations are facing different economic realities.

Boomers vs. Employment: A strong work ethic and traditional career paths

Given the socio-economic backdrop, work for Baby Boomers was more than just a paycheck – it was a core part of their identity. Many spent decades with the same company, climbing the corporate ladder, loyal to employers who provided pensions and job security. Unlike Millennials and Gen Z, who often seek purpose-driven careers and work-life balance, Boomers believed in the "hard work eventually pays off" approach.

Baby Boomers vs. Money: From prosperity to uncertainty

Boomers were raised to believe in saving for the future, buying homes, and investing in retirement. They benefited from an era of relatively affordable housing, stable wages, and pensions. However, economic shifts in later years – such as the 2008 financial crisis – left many rethinking their retirement plans. Due to increased living costs and changing financial reality, some Boomers now face the challenge of working longer than expected.

Baby boomers vs. The digital age

Boomers grew up in an analog world – but having lived through the “times that were a-changing”, they have gradually adapted to digital advancements.

While some are tech-savvy, others struggle with the rapid pace of change.

Despite the generational differences, many Boomers are active on platforms like Facebook, using them to stay connected with family, share life updates, and engage in discussions about politics and current events (Pew Research Center, 2021).

“OK Boomer”: The generational divide

But while some Baby boomers are avid Facebook users, there is no denying that social media has created a generational divide. This is perhaps best depicted by the somewhat amusing “OK Boomer” meme.

Originally lurking in online forums like Reddit and 4chan, the phrase “OK boomer” went mainstream in 2019. It has become the ultimate internet clapback against outdated views, especially those that dismiss younger generations' struggles or values.

Imagine this: A Millennial excitedly tells their Baby Boomer boss about the benefits of remote work—no commute, better work-life balance, and increased productivity. The boss scoffs, crossing their arms, and says, “Back in my day, we showed up to the office at 7 AM, no complaints! Hard work means being at your desk, suited up: not lounging on your couch in pajamas!” The Millennial sighs, and with a knowing smirk, simply replies, “OK boomer.”

While some see it as a lighthearted joke, others criticize it as ageist. Regardless, it perfectly captures the generational divide, as it highlights the cultural disconnect between younger and older generations.

But while some Boomers see it as dismissive, others lean into humor, creating memes of their own. If you can’t beat them: join them.

Sources:

• Brittanica.com, Baby boomers
• Pew Research Center. (2008). Baby Boomers: The Gloomiest Generation
• Pew Research Center. (2020). Millennials overtake Baby Boomers as America’s largest generation.
• Pew Research Center. (2021). Social Media Use in 2021
• U.S. Census Bureau. Historical Census of Housing Tables