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Unlike in Western countries, where rankings of best employers have been present for decades, in Poland this has been a rather fresh development. However, the situation is changing, as many companies recognize the advantages of creating such lists and presenting them to a broader audience – that is, to potential employees. Rankings of best employers seem to pay dividends to both sides of the deal:
While employer rankings can have their uses, it's important for job seekers and employers alike to consider some key factors, like:
The above questions are common in any kind of research you encounter, really. It is crucial that when digesting any kind of information, we attempt to think critically about its credibility.
After all, grand conglomerates and their lobbyists love to fund scientific research: as long as it proves what they want it to prove, that is. Many such cases have been recorded and publicized in the media, like sugar companies paying scientists to downplay the impact sugar has on heart diseases, for example.
Over the period of October to November 2022, Forbes in collaboration with Statista, created “Ranking Poland's Best Employers 2023”. Over 20,000 employees from 1900 companies participated in an online survey to create this list. In order to participate in the research, each company had to have at least 250 working in Poland.
According to the report, the five companies had the most favorable survey results among their employees. The flowing list presents the overall score each company received, as well as details on: the industry it is a part of, the country where it was founded, where in Poland it has its main hub/HQ, and finally, how exactly each society might be familiar to the general public.
Ranking score: 82.27
Industry: Production and trade of sports clothing and accessories
Country of origin: Germany
Location in Poland: Mazovia
*Best known for: The company’s branding in Poland was so successful, that up to this day, many Poles call sports shoes “adidasy”, regardless of the actual company they were produced by.
Ranking score: 82.16
Industry: Computer games
Country of origin: Poland
Location in Poland: Mazovia
*Best known for: The series of videogames about the Witcher – a monster slayer and (metaphorical) ladykiller, brooding, bold but definitely not bald, thanks to his silvery mane of hair so iconic, that it refuses to bow to the rules of physics, and somehow continues to blow in the wind even indoors.
Ranking score: 82.10
Industry: Electronics, specializing in optical products and printing solutions
Country of origin: Japan
Location in Poland: Mazovia
*Best known for: Canon is a pioneer of the imagining technology – if our cameras nowadays are little masterpieces of progress, with autofocus, internal image stabilization and the even capability of recording in high-definition – Canon had a huge part in making it happen.
Ranking score: 81.55
Industry: IT, Software
Country of origin: USA
Location in Poland: Mazovia
*Best known for: Windows – not the glass ones giving you a glimpse of the world outside, but rather the software of that name which gives you access to the digital world and thus ensures you never want to go outside anyway.
Ranking score: 81.41
Industry: IT, in particular artificial intelligence,[9] online advertising, search engine technology
Country of origin: USA
Location in Poland: Mazovia
*Best known for: If you don’t know what Google is – maybe try googling it?
In a way, with the rise of SEO and new roles created specifically to ensure high positioning of content on the Google search engine, the company has inadvertently become one of the biggest creators of jobs. Google’s presence in everyday life is so encompassing, that If you ever wondered which company is the most likely to control the world, Google would probably be it. It is not already doing so, frankly speaking.
Ranking score: 81.26
Industry: Automotive
Country of origin: Germany
Location in Poland: Mazovia
*Best known for: BMW cars are considered the epitome of speed, luxury and, apparently, driving pleasure – at least is how the company’s marketing campaigns like to underline with slogans such as “Sheer driving pleasure”, “BMW. Driving pleasure has a name” or “Fasterpiece.”
Such an approach is bold and creative, I’ll give you that, but apparently, some consumers have found the tone of voice of this campaign to be a little grandiloquent. Therefore, thanks to some helpful internauts, slightly more down-to-earth slogans were begotten, such as: “BMW. It’s either this or a used Corolla. Don’t be a peasant.”
The other employers that made it to the top ten best were Decathlon, Samsung, Deichman, and Electrolux.
The report also offers information about the employers, that received the best scores in their industry. Here are the top 3 employers in each of the categories:
Automotive & Transportation
Banks and Financial Services
Clothing, Accessories, Sports Equipment (Production and Trade)
Construction
Construction of machines and installations
Consulting (Consulting, Taxes, Legal, Financial Auditing)
Education and Research
Electronics, Electrical Engineering, Computer Hardware
Gastronomy, Tourism, Sports and Recreational Services
Healthcare and Social Welfare
IT, Internet, Software, Computer Games and Computer Services
Insurance
Media and Advertising
Oil and Gas Extraction, Mining, Chemicals
Other Services (Human Resources, Real Estate, Call Center and Others)
Pharmaceuticals and Biotechnology
Production and Processing of Raw Materials, Building Materials, Metal and Paper
Production of Durable Consumer Goods
Production of Non-durable Consumer Goods
Retail
Telecommunications
Transport and Logistic
Utilities
Wholesale Trade
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