Market Research Lead
Amway is a large multinational family-owned consumer goods company and the leading direct selling company worldwide. Amway offers more than 450 high-quality products and innovative solutions in the categories of nutrition, beauty, and home care exclusively through independent distributors and the own webshop. The company was founded in 1959 in Ada, United States, and operates in more than 100 countries generating revenue of 8.1 billion USD in 2022. Amway’s top-selling brands are Nutrilite™ vitamin, mineral, and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSpring™ water treatment systems.
What you’ll do:
- Provide regular KPI tracking and performance result to the areas described in Job Purpose
- Develop format of regular reporting by being aligned with given function/stakeholders and deliver insight from the observed performance
- Conduct/develop creative modeling for business case scenario upon function/stakeholders request, providing recommendation for decision making
- Engage with Finance and BI team for day to day work to make sure right approach for analytics is made
- Synthesize findings from all analytics areas the team cover, connect dots to update uplines with critical findings/suggestion
- Critical window to engage with Finance and BI team for alignment on methodology/modeling of analytics
- Take adhoc request of developing business case, quickly bulid up create modeling to support quick decision making
- Leverages consumer, distributor, market and competitive insights and drivers to guide the development of business objectives, market strategies and operating plans
- Key capability areas include: brand building, concept development, concept/advertising testing, competitive intelligence
- Defines and develops market research projects that impact organizational strategies, business goals and operating plans
- Devises market studies and projects to investigate conditions and collect relevant data for analysis
- Analyzes research findings and provides insight to internal clients to support the development of brand strategies, product improvements and new products
- Investigates the consumer experience to support development of marketing and brand reputation initiatives including Quality of Life claims for key products, programs and solutions
- Engage with distributors through various frameworks to support development of business opportunity strategies and drive Health & Wellness growth opportunity across the Region
- Develop a set of insights to leverage our Sustainability strategy and drive growth across the Region
- Provide support in analyzing product user base customer satisfaction to identify improvement opportunities
In addition:
- Analyzes business plans from micro to macro level (i.e., product/brand/category/portfolio) to recommend optimal alignment
- Delivers ad hoc tracking systems - e.g.; market share and funnel for key brands in defined markets
What you’ll need:
- Bachelor of Science in Business Administration (Marketing, Management)
- Minimum of 5 years brand and product management for a multi-national company in multi-country, European or Global roles
- Fluent in written and spoken English and additional European languages
- Experience with market research projects and external agencies
- Excellent communication, presentation and persuasion skills
- Understanding and good use of PowerPoint, Excel and Word
- Analytical, logical thinking
- Acumen on financial and knowledge in the area of his/her area to cover
- Capable to develop create modelings
- Communicate skill with functional stakeholders
What can you expect from us?
- Online recruitment process
- Hybrid Work model (3 days from office and 2 days from home)
- Flexible Working Hours
- Private medical care in LuxMed Group
- MyBenefit Cafeteria Platform (with Multisport card available)
- Group Life Insurance after probation period
- Additional day off for your Birthday
- Additional two days off per year for voluntary activities of your choice
- Employee discount for high-quality Amway products
- Annual Bonus depending on the yearly company and individual performance
- Various portfolio of internal&external trainings: professional certifications, access to e-learning platform
- Language courses co-financed by us
- Possibility of growth inside of organization
- International team environment
- Relocation package for candidates outside Poland
- Numerous company events and office initiatives
- Family atmosphere with no formal dress-code
- Attractive office location in the heart of Krakow (High 5ive, Pawia street)
How to apply
If you are interested in this job, please send your application via "Apply" button.