Job description

About role

We are looking for a Researcher, who will identify, evaluate, and establish cooperation with influencers to build a network of brand ambassadors and promote products via affiliate links.

A few words about the team

You will be working independently on a long-term project and reporting directly to Project Manager.

Your tasks

• Building an influencer database:
  • Identification of micro- and nano-influencers on the local market, especially those interested in sports, sports events, betting and online entertainment
  • Analysis of influencer profiles in terms of engagement, content quality and potential for cooperation with the brand
  • Preparation of detailed reports with analysis of influencer data and recommendations for the team.
• Conducting briefings and onboarding
  • Contact with influencers to present cooperation opportunities and program conditions
  • Conducting initial training and briefings on campaign goals and expectations towards influencers
  • Verification of influencer registration data and their applications to the program (including checking the correctness of contact information and membership in closed WhatsApp groups)
• Reporting
  • Regular reporting of progress in building the influencer network and KPI implementation (including the number of influencers acquired, their activity in the program)
  • The technologies you will be using
  • SoMo platforms (Facebook, Instagram, TikTok, X), Microsoft365,

Job requirements

Must have

• Ease in establishing contacts and building long-term relationships
• Knowledge of local culture and specific needs of the target group (people interested in sports, betting and online entertainment)
• Punctuality and conscientiousness, ability to organize work in a dynamic environment
• Fluency in navigating SoMo platforms (Facebook, Instagram, TikTok, X) and the ability to use them to evaluate influencers
• Basic analytical skills and knowledge of working in spreadsheets
• Fluent in English
• Communicative level in Swahili
• Knowledge of the Kenyan entertainment market and cultural specifics

Nice to have

• Experience working with micro- and nano-influencers or in the online entertainment market
• Experience as a researcher (other industries may be considered)

Perks & Benefits

• Private medical healthcare
• Sport Packages
• International Environment
• Internal Trainings
• Recommendation bonus
• Stable projects within a supportive, growing environment
• Team support and opportunities for professional development
• Stable employment based on a B2B contract